Some Social Media Marketing Strategies for Small Businesses

Small Businesses are always concern about their revenue and customers. If you own a small business and want to

Increase the revenue of your business,

Get more customers,

Build a brand through social media,

Spread brand awareness,

Then this article will definitely help you. I have included some popular strategies for customer acquisition, brand awareness, website traffic and lead generation in this article. Generally small businesses want to promote their products / services or to sell their products / services. As a Digital Marketing Consultant I have experience and i will discuss about both of them.

Amit Dadhich-social-media-marketing-strategy-for-small-businesses

 

 

  1. Strategies to Promote your Products / Services

Promotion is among the major aspects of any business and any new business has to spend a significant amount of money in business promotions. Conventional methods of promotion are not that effective because of following reasons:-

  • High Cost- In conventional strategies of promotion you have to spend a lot for Banners and Print Materials.
  • Not Trackable- After spending a lot of money, results from the marketing are not trackable that what worked well for you.
  • Not Flexible- You can’t change your banners and pamphlets everyday even if you do so it will cost you huge amount of money
  • Not Certain- It is not fixed that hoarding or banner you are putting will certainly give you any benefit.

 

On the other hand Online Marketing gives you everything apart of face to face interaction. Cost is very low, It is 100% trackable, It is flexible you can change Images, Videos and Texts whenever you want and results are certain in form or likes, leads and followers.

In order to promote your Products / Services on Social Media we can do following activities:-

  • Tweet promotion or Post promotion for spreading the awareness about your Products / Services.
  • Running a Quiz on Social Media about any burning issue in your niche.
  • By promoting your Products / Services in any specific location.
  • You can open you own store o Social Media and promote it.
  • Sending the traffic to your Business Website and give them any freebie so that your potential customer can remember the name of your Product or Service.
  1. Strategies to sell your Products / Services

 

Selling a product /  on social media is a kind of direct response marketing where user makes up its mind immediately to buy.

Social Media is the place where your potential customers come for relaxing and they have a good amount of time when they see your Ads. The only thing you need to do is to grab their attention.

You can use attention grabbing Videos, Gifs and Images to tell important USPs (Unique Selling Points) about your Products / Services. For example Flipkart uses Children and Amazon uses 3D cartoons.

 

To sell Products or Services directly on Social Media we have multiple ways. You can run campaigns like:

  1. Website Click Campaign (Website Traffic Campaign): When you have your landing page ready you can drive traffic to your product page or subscription page directly and the cost for a click on Social Media is very less than Google AdWords.
  2. Promote your Facebook Shop and Catalogs.
  3. For getting subscribers for your Services run a Lead Generation Campaign. Once you have the data of your potential customers call them and convert them into your customers.
  4. LinkedIn provides you the facility to send text messages and emails direct in the inbox of users. As we all know LinkedIn is the best place for professionals so if you have any service of product for professionals you can directly approach them.

 

These are few ways with which you can promote and sell your Products / Services on Social Media. That is why Digital Marketing is useful for Startups and Small Businesses.

 

 

Thanks a lot for reading this.

Please share the article and spread your love if you like it.

Keep visiting to learn Digital marketing, I am gonna publish some Basic and Advanced technique of Digital Marketing further.

 

What is Sponsored (Promoted) Product on Amazon?

How to sell on Amazon

Do you want to become a Successful Amazon Seller?

Are you an Amazon Seller?

Do you want to sell more on Amazon?

Do you want to know how can you boost your sales on Amazon?

Read this article if you want to learn how to boost your Sales on Amazon and how to Sponsor your product listing on Amazon.

 

How to sell on Amazon

 

Before we go ahead I want to provide the answers of some basic questions of sellers who are new to Amazon Product Promotion.

  1. What is Sponsored Product?
  2. What is Pay Per Click (PPC)?
  3. How much does it cost and how do you pay for your ads?

After knowing the answers of all these questions every entrepreneur will have a basic understanding about Amazon Sponsored Products and then we will go ahead to learn how to promote the product listings on Amazon and boost Sales.

 

1.) What is Sponsored Product?

When you promote products on Amazon by paying some additional amount for per click, it is called Amazon Sponsored Products. It is a Pay Per Click (PPC) advertising facility available on Amazon.

You need to select products to advertise and identify the keywords for which you want your products to be appeared or Amazon has the automatic targeting facility also.

Your sponsored products will appear when people search for the keywords you have chosen at visible placements.

Foe example if you search for the keyword “blue shirt” then you can see such kind of sponsored products:-

how to sponsor products on amazon

 

2.) What is Pay Per Click (PPC)?

It is a type of Internet Marketing when an advertiser pays for each click on his/her advertisements.

When we talk about Amazon Sponsored Products for each click on our sponsored products we need to pay a certain amount.

We can fix in our bid and average daily budget. We call it bid management.

how to sell on amazon- bid

3.) How much does it cost and how do you pay for your ads?

It is based on auction. The more competitor your bid is, more likely it is to be displayed. You need to set a maximum amount that you will wish to pay when a potential customer clicks on your ads.

By default during the invoice payment the advertising fee will be automatically deducted from your seller account. You also have the option to switch your payment method.

Overall it is not too much and genuine amount for advertising of your products like I pay this much for one of my client:-

amazon how do i pay

You can see that for how much spending we are getting how much 🙂

I think now we have the basic understanding of what we do when we sponsor any product on Amazon.

My step by step guide “How to sponsor (promote) products on Amazon? ” will definitely help you if you want to boost your sales on Amazon. This guide i will publish in my next article.

Keep reading

How to Learn SEO in 2017?

How to Learn SEO in 2017?

This article is helpful for you If !

 
  • You are a Businessman and trying to learn SEO
  • You are a Student and trying to learn SEO
  • You are already a Digital Marketer and using old tricks to do SEO
Amit Dadhich Learn SEO in 2017


Keeping your Website or your Business safe from any of the Google’s Penalty must be your first thought is 2017. Google has become too strict to plagiarism and link stuffing, so it is recommended to not to over do SEO. 

 
Here i will tell you some points to remember in 2017 while learning or doing SEO.

Few things before i go ahead:-

  • Free and Paid, both kind of education is available on internet. It depends upon your ability to learn what method you choose.
  • It is all about practically doing it. Only reading some books will not help you.
  • Do not run. Understand the Basics first. SEO is steady, slow and painful process.
Here are the 5 steps I would suggest every beginner to follow in order to learn SEO? 
 

Ask Google

You can learn almost every thing in SEO if you have the right questions in your mind.
From “What is SEO?” to “Advance SEO” you can learn through Google. If you are a knowledge hungry person all you need is the answers of your all questions what you would probably ask to your trainer as well.


When you know how to use Google for yourself, You are completing the 1st step of your learning here because Search Engine Optimization is all about “How a user can think while searching for your services/products or similar ones”.

Acquire Basic Knowledge

A Basic and Robust knowledge is very necessary for beginners. Do not misguide yourself by acquiring short tricks. 
Understand the fact that Google is regularly updating it’s algorithm and eventually it will find out that your work is not according to guidelines.

Amit Dadhich Acquire Basic Knowledge of SEO



Build your basic knowledge, Learn about popular tools like 
These are the easy tools you can start with and sufficient enough to give an idea about your work.
I started with these tools and became a Digital Marketing Consultant having hands-on experience on over 50 tools.

Start doing it

You can not learn SEO without doing it.

Stop thinking to gain theoretical knowledge about SEO and start a free blog to implement your learning.
This is the best way to learn and every person has to go through all practicals to have a real time experience of problems and solutions.

Amit Dadhich Start Doing SEO

While doing SEO you will get the actual idea how Search Engines think and act on your published content. 

You will learn where and what to do.

You will learn the basic uses of all the above mention tools.

That is why

Don’t wait ……!

Start doing it as soon as you gain basic knowledge.

Watch YouTube to solve your Problems

Oh no!

 
That is something i did not learn while learning SEO.
 
You would have reactions similar to this while doing SEO because theory and practical both are different.

The best guide ever for beginners is the YouTube which provides you live screen for every real time problem you face in SEO.

Amit Dadhich Watch YouTube to learn Digital Marketing

The most effective learning is when, you

Listen 

See

Write

By watching YouTube you can do all three and become a master of the subject.

Learn through free Digital Marketing guides and Blogs available on internet.

Experience is the best teacher ever, Right ?
 
Why don’t we take advantage of other’s Experience?
 
There are  people who are already very experienced and skilled. They are spreading their knowledge by writing blogs. Be a regular reader of these blogs and get some insights of real time experience what they share on their blogs. 

Amit Dadhich Learn Through Blogging



Some of my favorite blogs that i used to read while learning are following:-

 
Some personal blogs to follow for beginners:-
There are many more blogs but these are some that i used to read when i started.
These are the processes which will automatically start pumping knowledge into you. Even professionals also use YouTube and Google to solve the real time problems. Self learning is the best way to learn SEO ever. As you grow older in the industry you will learn through the experience and your knowledge will become more robust.
 
 
 


What is Search Engine Crawling and Indexing ?

What is Search Engine Crawling and Indexing ?

As a Digital Marketing Consultant i have seen many people struggling with this question even after spending a significant amount of time in the industry.
Well we all are going to get the answer.

If you are a blogger or a Digital Marketer you might have heard these words Crawling and Indexing.
If you are a beginner then better you read it carefully.
This is the first thing you should understand in order to learn SEO. It will give you a clear Picture of how Search Engines work.
Crawling and Indexing Digital Marketing Consultant Amit Dadhich


What is Crawling?

Google’s Spider/Crawlers (A kind of Software Google uses like Googlebot ) visit web pages to find the information. These crawlers will crawl all webpages and follow links on those pages. They go to each follow link like we do in order to gather the information and they bring data to Google’s server about those webpages.
Crawling begins with the past crawls and the sitemap given by web masters or website owners in the past. That is why we need to submit the site maps.
These Google Crawlers pay more attention to new sites, new web pages, changes in existing sites, follow links and dead links.
However we can stop crawlers from crawling some web content and pages by modifying Robots.txt file.

What is Indexing?

When we say Google Indexing, it means that Google Organizes Information what it has gathered from crawling the web pages. Depending upon Meta Tags, Titles, Keywords, Index and no-index status in Robots.txt file Google adds webpages into search results. Goolge index includes information about words and their locations. When you search something Google fetches information from this organized library.

It is the Basic information you should have while start learning SEO or Digital Marketing to get an idea how should you think while learning or adding meta tags to any website.
The advanced knowledge about Google Crawling and Indexing and Robots.txt file will be shared in one of my upcoming blogs.
My next blog post will be How to Learn SEO in 2017?
It will be a post guiding you about best practices in order to learn white hat seo in 2017.