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What is Digital Marketing and The Future of Digital Marketing in India

the-future-of-digital-marketing-amit-dadhich

I am writing this article to tell people about the future of Digital Marketing in India. It is the first question comes in the mind when a person thinks to take “Digital Marketing” as a career option.

People who are going to choose Digital Marketing as their career should know about the future of it and what are the possibilities of growth.

In this article you are going to get the answers of following questions like-

What is Digital Marketing?

What is the future of Digital Marketing in India?

What is the present status of Digital Marketing in India?

What types of jobs available in Digital Marketing?

What are the salaries of different type of Digital Marketing Professionals?

What are the Common Modules of Digital Marketing?

the-future-of-digital-marketing-amit-dadhich

Before writing the article I did proper research and collected the information to serve you.  I would like to start this article by a most common but very important question that so many people have.

That is-

What is Digital Marketing?

Digital Marketing is nothing but marketing of any Product or Service on all possible Digital Mediums by all possible Digital Technologies.

Digital Mediums can be Search Engines, Websites, Social Media, Mobile Apps, and Emails.

We can show our Advertisements on all Search Engines (Showing Ads to the people who are searching for products or services on search engines like Google, Bing, Yahoo, etc.), Social Media Platforms (Showing your Ads to people who are using Social Media websites like Facebook, Twitter, Instagram, LinkedIn),  Mobile Screens (Showing Ads Directly on Mobile Screens as a Pop Up), Websites (Showing Image Ads and Video Ads to people who are visiting other Website), Mobile Apps (Showing Ads on Different types of Mobile Applications), YouTube (Showing Ads  in Between the Videos or Promoting Your own YouTube Channels), and Mailbox (Showing Ads inside the Inbox as Emails or Display Ads).

Internet Marketing, Online Marketing, and Digital Marketing all are same.

 

Digital Marketing is the most convenient and effective way to approach a targeted and segmented audience which is not possible in Traditional Marketing.

In Traditional Marketing we spend a lot and get less but in Digital Marketing we spend less and get more.

Example-

Amit-Dadhich-Traditional-Marketing-Digital-Marketing-in-India

 

Give me the answers of following questions-

Can you track who is coming via Hoardings?

Can you track who is seeing your Pamphlets?

Can you change your Newspaper Ads and Hoardings whenever you want?

Can you fix the people who are going to see your Hoardings, Pamphlets, and TV Ads?

I know your answers. No, you can’t.

But in Digital Marketing all the above mentioned activities are possible.

It is trackable, measurable, flexible and affordable marketing technique through which we can approach our potential customer in any location of the world as per their interest, affinity, intent, age, gender, job title, skills, education, and life events which is not possible in Traditional Marketing.

 

Future of Digital Marketing in India-

 

In India Digital Marketing is still in the growing stage and potential is huge. National and Multinational Companies are looking for the eligible candidates and ready to hire them.

Amit Dadhich-future-of-Digital-Marketing-in-India

Here are some statistics helping us know the future of Digital Marketing in India before we move ahead-

  • As per the report of eMarketer, by the year 2021 India would be spending around $2.80 Billion on Digital Advertisements.

Amit-Dadhich-Digital Ad Spending in India

  • As per the research done by EY Research India is going to become the world’s youngest country by the year 2020 with an average age of 29.5. It means that most of the people will be using mobiles and laptops and it will definitely force companies to advertise on all possible digital mediums.
  • As per MGI Report Mobile Internet and Cloud Computing are going to become the most demanding technologies.
  • By year 2020 marketers will be forced to do mobile advertisements because by 2020 there will be around 600 million mobile users in India (currently the number is 400 million).
  • India already ranks among top 10 content consuming countries in the world it clearly speaks about the role of content marketing in India.
  • Mobile ads spending in India is expected to reach around $1.73 billion by the year 2021 which speaks about the huge demand of mobile advertisers in India.

Amit-Dadhich-Mobile-Ad-Spend

  • Global Digital Giants like Google, Facebook, Twitter and Amazon are planning their new offices in Hyderabad and Bangalore for Digital Advertisements.
  • Digital India initiative is encouraging several startups in India. Currently there are several job openings available for Digital Marketing Professionals in India. By the year 2020 around 2 million job openings will attract the youth to learn Digital Marketing in India
  • India E-commerce Marketing is supposed to touch $50 billion in 2022 and all e-commerce brands require Digital Marketing Professionals.

Present Status of Digital Marketing in India-

The scope of the Digital Marketing in present is considerable and there are several jobs and job roles available in this field about which I have discussed in this article further.

I have listed down the present status of Digital Marketing in the following points-

  • According to the survey done on jobs availability (Naukri,Timesjobs, Shine,Monster and BABA Jobs and ) in Digital Marketing in year 2018 there are 1.2 million jobs are available currently in Digital Marketing Field.
  • Around 35% of companies are using at least 1 Digital Marketing strategy for their Business including Google AdWords, Facebook and Instagram Marketing, LinkedIn Marketing, Twitter Marketing, Search Engine Optimization and Email Marketing.
  • The growth rate of Digital Advertisement in India is 30% per year according to a report published by IAMAI and IMRB in 2017

 

Jobs available in Digital Marketing Industry-

Job market of Digital Marketing in India is very huge and the scope is very large. As we already discussed that around 1.2 million jobs are available in Digital Marketing industry in India and Companies are searching for skilled candidates I would like to list down some of the job roles available in Digital Marketing Field.

The average salary offered in Digital Marketing Field is also discussed further.

If you want to join a company which offers full Digital Marketing work to you. As a Digital Marketing person you need to handle SEO, SEM,SMM,Email Marketing and other Digital Marketing Areas. You will get below mentioned jobs at entry level like-

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Specialist
  • Digital Marketing Strategist
  • Digital Marketing Expert

As an SEO your work will be focused on the optimization of WebPages to increase visibility on Search Engines. If you want to work specifically as a Search Engine Optimizer then you are going to get following entry level jobs those are very specific to search engine optimization.

  • SEO Marketing Executive
  • SEO Marketing Analyst
  • SEO Marketing Specialist
  • SEO Marketing Strategist
  • SEO Marketing Expert

 

Social Media is the platform where we can find almost all customers and this is what makes it the very important part of Digital Marketing.

If you have interest in Social Media Marketing and want know this field better then you must become a Social Media Marketer. If you want to build your future in Social Media Marketing field then at entry level you can get following jobs-

  • Social Media Marketing Executive
  • Social Media Marketing Analyst
  • Social Media Marketing Specialist
  • Social Media Marketing Strategist
  • Social Media Marketing Expert

Email Marketing is a very effective way of Business Generation and Lead Nurturing.  If you want to make your career as an Email Marketer then following jobs are waiting for you at the entry level-

  • Email Marketing Executive
  • Email Marketing Analyst
  • Email Marketing Specialist
  • Email Marketing Strategist
  • Email Marketing Expert

Search Engine Marketing is the most used Digital Marketing module. You can get faster and focused results using Google AdWords and Bing Ads. To start your career as an SEM professional or Google AdWords professional you need to start with following jobs-

  • Google AdWords Executive
  • Google AdWords Analyst
  • Google AdWords Specialist
  • Google AdWords Strategist
  • Google AdWords Expert
  • SEM Executive
  • SEM Analyst
  • SEM Specialist
  • SEM Strategist
  • SEM Expert

Apart of the above mentioned jobs you may have several different jobs also.

At mid senior level and senior level following jobs are available –

  • Senior Digital Marketing Executive
  • Digital Marketing Manager
  • Assistant Digital Marketing Manager
  • Digital Marketing Consultant
  • Senior SEO Executive
  • SEO Manager
  • Assistant SEO Manager
  • Senior SMM Executive
  • SMM Manager
  • Online Reputation Manager
  • Assistant SMM Manager
  • Head of the Digital Marketing
  • Digital Marketing Lead

 

Even if you do not want to do the job you can still earn by working from home. All you need to become a Digital Marketer is Internet Connection and Laptop.

You can become a Blogger, Affiliate Marketer, YouTuber, Social Media Influencer, and Freelance Consultant

You can also earn by AdSense, iMob, Domain Flipping, and Lead Generation.

Salary offered in Digital Marketing Industry-

 

At entry level salary offered to a Digital Marketing Professional is 15k to 40k. If I talk about the average salary of a Digital Marketing Professional in India then it is 50K to 100K per month.

Some of the jobs and their average salaries in Digital Marketing:

Jobs in Digital Marketing in India 2017

 

Common Modules in Digital Marketing-

SEO – Search Engine Optimization or SEO is making your WebPages more recognizable by any Search Engine. It has 2 parts those are On Page SEO and Off Page SEO. It is organic and we do not have to pay to show our results on search engines.

We optimize the WebPages in such a manner that Search Engines like them and recognize them better for any related term so that when users file queries in search engines our WebPages come up. As good as SEO as higher the rank in SERPs(Search Engine Result Pages).

SEM – Search Engine Marketing or SEM is another name of paid marketing on search engines. It is all paid and we need to pay whenever our advertisements on search engines or search engine partner websites get clicks, impressions, or views. Google AdWords and Bing Ads are most famous SEM tools. We use Google AdWords to show our ads on Google and Its partner websites while when we have to show our ads on bing or its partner websites we need to use Bing Ads tool.

SMM – Social Media Marketing or SMM is about marketing your products or services on social media. We can also promote our social media posts, pages or accounts to increase the reach and followers.

It majorly includes Facebook and Instagram Marketing, LinkedIn Marketing, and Twitter Marketing. Commonly we use this marketing module to generate business leads, to generate focused website traffic, to sell products and services,to increase brand awareness, and to increase followers.

 

Email

Email the best communication medium among the professionals. Email marketing is to be considered as one of the best Digital Marketing Module. The average ROI calculated by Email Marketing is 3700%.

Sending the Emails to your subscribers timely and converting your Website Visitors into potential customers we generally use email marketing. It plays a major role in lead nurturing process and follow ups.

To do the Email Marketing we need to use ESPs (Email Service Providers) like Mailchimp, Aweber, Sendin Blue,Sendgrid,  Constant Contact and many more.

 

Apart of all these major modules there are some more like affiliate marketing, adsense, imob, sms marketing, content marketing, blogging.

Conclusion-

By sharing this article I am telling you the scope of Digital Marketing in India.  I would say this is the best time to choose Digital Marketing as a career. I hope this article will help you in making your decision to choose your career.

To learn Digital Marketing you can always visit my blog. To know how to learn SEO in 2018  and the Best SEO Practices to be followed in 2018 i have written some blog posts you can always have a look.

I have tried to provide all the answers related to Digital Marketing career if you still have some doubts feel free to ask the question in comment box. I would be glad to answer all your questions related to Digital Marketing career.

Thank you for reading this article. Share it if you like it.

Have a nice day.

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Top 5 Digital Marketing Courses in Jaipur with Classroom Training

Digital-Marketing-Courses-in-Jaipur

Digital Marketing is the among the most popular career options in present. All companies are hiring Digital Marketing Professionals and the demand is really very high for skilled Employees. Digital Marketing is the growing field and so it will create a lot of career opportunities by 2020 in India.

Though this subject is available in some colleges already but they are not teaching their students well. It means nobody is learning Digital Marketing in colleges. That is the reason people join Digital Marketing Course outside the College to learn it properly. In past few year so many institutions got opened who provide Digital Marketing Course in Jaipur and i have chosen best out of them here.

When it comes to careers it is among highest paying and interesting jobs in India so we need to search for Digital Marketing Courses and learn Digital Marketing to get better career opportunities.

Digital-Marketing-Courses-in-Jaipur

For entrepreneurs if they want to get more clients and if they want to boost their sales, learning Digital Marketing is the best option. Digital Marketing skills are required for entrepreneurs not only because they will work but also because they can monitor their Digital Marketing team according to company’s Goals.

Small business owners can help their own business to grow online after knowing Digital Marketing Skills as we already know that there is a huge market online in all the fields.

Let me tell you some parameters of a good quality Digital Marketing Course-

  • Trainers should have the proper information of Digital Marketing and practical knowledge in the field
  • Trainers should have good communication skills so that they can transfer the knowledge properly by clear communication
  • A good learning environment
  • Timely tests and assignments
  • Case studies and real time examples to understand the subject better
  • Hands on experience on commonly used Digital Marketing Tools provided by training institute
  • Working on live projects (If it is possible)

There are several Digital Marketing Institutions and Academies available in Jaipur offering Digital Marketing Course.  I am listing down top 5 Digital Marketing Training Institutes providing Digital Marketing Course in Jaipur on behalf of my research and understanding. This list is just to guide Digital Marketing Aspirants and I am not promoting any Digital Marketing Institute here.People are free to do research before they join any Digital Marketing Course in Jaipur.

In this list you are going to know about

  • Best Digital Marketing Courses available in Jaipur
  • Their Specialties and Fees
  • What they offer in Digital Marketing Course
  • What is their Address and Contact Details

 

1.) Quibus Trainings – 

Digital-Marketing-Courses-in-Jaipur

Quibus offers 12 weeks Digital Marketing Training Program. So far Quibus team has trained 500 people in Digital Marketing field.

The training environment is also very good in this institution which gives you flexible facility to learn and this is why people end their search here of getting Digital Marketing Course in Jaipur

It claims to teach you 24 Digital Marketing modules including SEO, Inbound Marketing, Content Marketing, Social Media Marketing (SMO),

Paid Marketing Methods, Google Analytics, Webmasters,  Email Marketing, Video Marketing, Google Adwords (PPC), Blogging, etc.

 

Courses Available –

  • SEO Trainings
  • SEM Trainings
  • SMO Trainings

Address – 

House No. 46, Muktanand Nagar,

Gopalpura Bypass Road, Near Triveni Flyover, Muktanand Nagar,

Gopal Pura Mode, Jaipur, Rajasthan 302018, India

Contact –

+91 8502-002-002

Fees – 

Rs. 25000

Student Ratings –

Rated 4.8 out of 5 by students

2.) Edusolutions Institute of Internet Marketing (EIIM) –

Digital-Marketing-Courses-in-Jaipur

 

EIIM is one the best Digital Marketing Institute in Jaipur providing almost all kind of Digital Marketing Training to its students. A good part of its training program is it offers Soft Skills training also along with Digital Marketing Training.Its Digital Marketing Program includes Website Development, Your Own Website, Live Projects, Job Assistance, Digital Marketing, Soft Skills Training, Several Certifications, and Free Software.

 

Courses Available –

  • EBSP – E-Business Start-Up Program
  • CIMP – Certified Internet Marketing Professional

Address –

EIIM, 602, 6th Floor, Balaji Tower,

Near Radisson Blu, Durgapura,

Tonk Road, Jaipur-302018

Contact –

0141- 272 1652

Fees – 

For EBSP – Rs. 27,000,and for CIMP – Rs. 20,000

Student Ratings –

Rated 4.8 out of 5 by students

3.) Tecida –

Digital-Marketing-Courses-in-Jaipur

Tecida is the Digital Marketing Institute in Jaipur focused on providing Digital Marketing Courses to Entrepreneurs and Working Professionals.

As part of the Digital Marketing Training it provides Search Engine Optimization (SEO) Training, Search Engine Marketing (SEM), Social Media Marketing (SMM), Blogging, Email Marketing, Google Analytics, YouTube Marketing, and Affiliate Marketing.

Tacida team says that it is the best team of Digital Marketing Trainers because it

  1. Provides personal touch without any fee after the course completion
  2. Provides various online tutorial courses for a lifetime without any extra fee
  3. Provides practical work on the project during classes
  4. Helps you to sort out difficulties in your project after the course completion
  5. Provides better response rate

Courses Available –

  • Full Digital Marketing
  • SEO
  • Social Media Marketing

Address –

C-461-  F-102 Sidharth Nagar,

Malviya Nagar,Jaipur

Contact –

+91 9890620265

Fees –

Rs. 25000

Student Ratings –

Rated 5 out of 5 by students

4.) Digilearnings –

Digi Learnings is providing Digital Marketing programs to Freshers, Professionals, and Business Owners. It provides 33 advanced Digital Marketing modules to its students and gives 100% placement assistance to its students.It gives you a certification from Govt. of India as mentioned on its website.

Digital-Marketing-Courses-in-Jaipur

Courses Available –

  • Digital Marketing Executive Training Program
  • Advanced Digital Marketing Training Program
  • Professional Certificate in Digital Marketing

Address –

Building No. S-5, First Floor, Shree Gopal Nagar,
Arjun Nagar, Gopalpura Bypass,

Jaipur – 302018, Rajasthan

Contact –

+91 9001999320

Fees – 

Rs. 25000

Student Ratings – 

Rated 5 out of 5 by students

5.) Digital Marketing Institute(DMI) –

Digital-Marketing-Courses-in-Jaipur

This is one of the most popular Digital Marketing Institutes in Jaipur and its training program is divided into 90 sessions. Though it provides full Digital Marketing Training this institute is more focused on SEO Training and can be more beneficial if you want to learn advanced SEO.

Courses Available –

  • Search Engine Optimization
  • Content Marketing
  • Google Adwords PPC
  • Affiliate Marketing
  • Social Media Marketing
  • WordPress Blogging
  • Google Analytics

Address –

Rishabh Apt, 14-15, Gandhi Path,
Vaishali Nagar,Jaipur. Rajasthan

Contact –

+91 963 642 8954

Fees –

Rs. 25000

Student Ratings –

Rated 5 out of 5 by students

Final Words –

One last thing what i want to say is none of the Digital Marketing Institute can make you perfect in this field because it changes everyday. The only thing you can do is practice and you can keep yourself updated with recent changes and updates about Digital Marketing.

You can follow some popular blogs, bloggers, and YouTube Channels to keep yourself updated in Digital Marketing like-

  • Search Engine Land
  • Marketing Land
  • Hubspot Blog
  • Neil Patel
  • Kissmetrics Blog
  • MOZ
  • Search Engine Journal
  • Social Media Examiner
  • Buffer Blog
  • Search Engine Roundtable
  • Social Times
  • Mashable
  • Copyblogger
  • Unbounce
  • Wordstream Blog
  • Inside AdWords Blog
  • Search Engine Watch
  • Backlinko

This post will be beneficial for you if you are seriously looking to join a good Digital Marketing Training Institute in Jaipur. I tried to include all the required information that a person wants in order to choose a Best Digital Marketing Course in Jaipur. If you have any question please ask in comments.

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