Browsing: SEO (Search Engine Optimization)

10 Best SEO Practices to be Followed in 2018

seo best practices featured

So finally you are here to read about the best SEO practices for 2018.

First of all we all should know that SEO has changed a lot since it started and keep on changing.

It is not so easy to rank higher on Google as it was in early ages of SEO.

Good thing is all these changes are happening to give us good and relevant experiences on web.

You won’t find these best SEO practices in any book you purchase from bookstore because algorithms of Search Engines are changing day by day and that is why

I am writing this blog post to give you something advanced apart of the basic SEO trends.

So

What are the new SEO trends in 2018?

How to rank higher in 2018?

In this blog post i have listed 10 SEO trends you should follow in 2018 in order to achieve good SEO results.

seo best practices featured

 

Here is the list of 10 SEO trends I will be discussing further in this post –

  • Long Tail Searches and Natural Language (Voice Searches)
  • Keep AI and Machine Learning in Mind
  • Focus on Rising Visual Searches
  • Focus on Mobile Friendliness more
  • Focus and Optimize Featured Snippets
  • Schema Markup
  • Improve User Experience
  • Link Building is still there but in another form
  • Create Long Blog Posts
  • Link Less Mentions

There are some older and unchanged SEO trends coming from 2017 in this year as well and some of them are new.

Link Less Mentions and Voice Searches used for Digital Assistance are something very interesting which will blow your mind if you are really interested to learn about them.

 

1.) Long Tail Searches and Natural Language (Voice Searches)

 

Because 20% search queries are Voice Searches already, we need to focus on how people are searching on Search Engines.

Our SEO efforts should reflect in 2018 that we are producing Voice Search friendly content.

SEO best practices - Voice search and digital assistants

Keeping user intent in our mind we should always use questions and answers in our content because Voice Searches are generally in the form of questions.

When we talk about optimizing the content according to Voice Searches we need to focus on Natural Language and Long Tail Keywords that match when user file a query via Voice Search Software.

For quick and relevant answers people are using Voice Searches currently in their mobile devices.

As it is becoming the need of the time we need to write the content by keeping user’s search intent in our mind.

With the time Digital Assistance will improve and more people will be using Voice Searches in their mobile devices.

As this Digital Assistance is growing continuously it is supposed to go beyond Smartphone Devices and that is why we should understand the advantages of using Long Tail Keywords and User Friendly Language in our content with questions and answers so that our content is findable when a user is filing any Voice Search.

 

2.) Keep Artificial Intelligence and Machine learning in Mind

 

Nowadays search engines are more focused on their Artificial Intelligence (AI) and Machine Learning (ML) based algorithms. It is changing the way Search Engines work and show results.

SEO best practices - Amit Dadhich

It is very important for us to understand how it works and understands our content.

To show more personalized results and most relevant results to their users Search Engines are working on AI and ML continuously and so it requires an advanced SEO strategy which works well when Search Engines show results.

Google’s “RankBrain” is one of the examples of artificial intelligence based algorithm.

There is no Artificial Intelligence Optimization Technique available now for our websites but expected to come soon.

If you want to optimize your content for AI and ML algorithm like RankBrain you need to do following practices –

  • Write a natural content, don’t write like machine
  • Use a natural language in content and ask people if your content seems to be natural to them

RankBrain tries to identify new search queries and finds out the connection between different topics and results.

So it finds out the pattern and intent behind user’s different search queries and teaches itself new ways to serve relevant results like a human.

If user doesn’t find accurate results at the first time then next time RankBrain will display another result to satisfy user’s search query. (source – Niksto.com)

It means as long as you are writing a natural content like how a human does a conversation, it is fine.

3.) Focus on rising Visual Searches

Visual searches are very new in the industry and complex as well. Bing started its Visual Search algorithm and then Google, Facebook, Pinterest, and many search engines are using it now.

seo best practices - visual-content

A clear example is Facebook which automatically recognizes Faces of individuals.

It is more than an image search  and it requires more sophisticated algorithm. It directly converts image as a “search query” rather than text.

It clearly shows that internet is becoming more visually focused and we need to use this great opportunity to create content for future.

We need to create a content which has the optimized content for Visual Searches now.

All brands need to go beyond text and focus on their high quality and rich visuals more for better SEO.

 

 

4.) Focus on Mobile friendliness more

 

Recent study says that more than 57% of the web traffic is coming from mobile devices.

And you should care about this because keywords rank differently in Mobile Devices and Desktops.

seo best practices google-mobile-friendly-label-in-search-results

In order to be first on mobile pages we should optimize our content and website for mobile because this is going to be the trend this year.

Mobile devices are generating more page views and if your page is not mobile friendly then bounce rate increases 5 times than average.

We need to focus on Google’s Mobile-First Index now. Earlier Google was considering Desktop Index as a primary factor but now Google has started indexing Mobile Sites first.

Google’s Mobile-First Index primarily considers the Mobile Version of the Website now and Desktop Version is secondary now.

Here is what you need to do –

  • Make sure you have a Responsive Website
  • Keep Dynamic and Mobile Friendly content on Website
  • Use different URL for Mobile Site
  • Verify your Mobile Site URL in Google Search Console
  • Use canonical links for Desktops and Mobiles both
  • Make sure that structured data is available for Mobile Site also
  • Make sure that your Website’s Mobile Version is accessible by Google Bots and use Robots.txt testing tool to verify that

 

5.) Focus and Optimize Featured Snippets

 

It is about position ‘0’.  To secure this position zero on Google we need to know how featured snippets work and what are they.

seo best practices - featured snippet

To gain Featured Snippet in search results you need to perform some special activities because Google considers several factors to give you position zero or a Featured Snippet.

Featured Snippets are there to provide you answers of some common questions in form of list. We can say that it is related to Voice Assistance.

Featured Snippets will be used by Voice Assistance generally as people are more likely to ask questions in Voice Searches.

We need to learn about the standards to be followed in order to gain Featured Snippets for our website.

Here are some factors listed –

  • Provide answers of simple questions in your Website in form of table or bullet points. Specially what and how questions.
  • Provide additional information like images, videos, graphs and charts

6.) Use Schema Markup

It is kind of Micro Data we add to a Web Page and it creates Rich Snippets, which appear in search results.

It was founded at schema.org and has been considered since 2011 by all search engines as an SEO signal.

seo best practices schema markup

When we add Micro Data to our Web Page they appear more effectively on SERPs and as the result we get higher Click Through Rates (CTRs).

We use Schema Markup for events, recipes, reviews, videos, businesses, products, and people.

It has become important to add Schema Markup so our Web Pages can stand out of the general search results to achieve higher attention and Click Through Rates.

Search Engines are changing their algorithm to provide more relevant information and in order to do so they like the structured search results where Schema Markup is used in HTML.

7.) Improve user experience

 

Search Engines take user experience as a strong SEO signal now.

Our pages should have more engaging content because Search Engines take this factor very seriously in ranking.

seo best practices user experience

More engaging content is the signal of a useful content and thus Search Engines are taking it in consideration while ranking your web pages.

This is the list of few things we need to do in order to improve the user experience on our website-

  • Monitor the loading speed. Users are less likely to stay on our Website if the loading time is more than 3 seconds.
  • Have a Mobile Friendly and Responsive Design for the Website.
  • Write Headings and Subheading properly so that user can understand your content better
  • Make your site secure. Users and Search Engines both favor Secure Websites. Have a basic site security SSL and convert “http” into “https” Search             Engines don’t like your Website when it is not secure and so users are also not ready to visit those sites.
  • Use more images and videos but optimize the size.

8.) Link Building is still there but in another form

Getting good quality backlinks from good authority Websites is always a best practice in SEO. But the way Search Engines are thinking now is totally changed from what they used to think earlier.

seo best practices -link-building

Add links to the pages those are adding values to your Website or increasing its authority.

The successful strategy of SEO in 2018 will be building relationships and developing connections using links.

Guest blogging and including them into website without harming the reputation of your brand will be a challenge in 2018.

Google has already released a warning for those who use too many guest postings in order to develop links.

Google will keep an eye on the websites those are having too many links from guest posts now in order to control spammy and suspicious links.

It means we should have diversified links, should not over optimized anchor texts in guest posts, always consider link relevancy, use natural looking complete backlink profile and shouldn’t focus on single link that can give you powerful results.

9.) Create Long Blog Posts

Lengthy blog posts are always ranking higher on Google.

Because of these reasons-

  • Google’s algorithm can understand your post intentions better
  • Naturally you will be using keywords in headings and texts
  • With more links and more pictures you can make your post more relevant
  • You can rank for multiple long tail keywords and topics

Statistics say that the best length for your blog post is 2250 to 2500 words .Blog posts those are having word count around 2400 are getting more organic traffic in general.

seo best practices - word count in search traffic

The longer the blog post is the more the chances are to rank higher for long tail keywords because web users are becoming smarter day by day and they need specific answers of specific questions.

If we talk about social shares, blog posts with more than 2500 words are likely to get most social shares.

There is one more reason to create longer blog posts is to stand out from the other contents which under 1000 words on web in present.

It means longer blog posts have more information and knowledge and this is what Google wants.

 

10.) Link less Mentions

seo best practices link less mentionsIt includes mentioning your brand or business in any forums, news story, blog comment, social network, review, or video description without any link.

We should always remember that search engines are smart enough now to identify if a person is trying to spam with links or without links.

Search engines are able to identify that where our brand is mentioned and in which context or sentiment so that they can include it in their search results.

Their algorithms are getting smarter and smarter everyday and they are considering link less mentions to identify your brand’s connection with topics and keywords.

Conclusion –

Traditional SEO still works and it will work. But when I talk about best practices in 2018 these are the trends we should follow in order to get more traffic and rank higher on SERPs.

There are so many new updates search engines are coming up with everyday. We need to follow the latest SEO trends always. If you follow above mentioned best SEO practices in 2018 you will definitely going to get higher rankings and increased traffic.

Thanks for reading the post

Cheers 🙂

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How to Learn SEO in 2018? (Updated)

This article is helpful for you If !

  • You are a Businessman and trying to learn SEO
  • You are a Student and trying to learn SEO
  • You are a Knowledge seeker and trying to find out what is SEO

 

What is SEO?

Search Engine Optimization or SEO is the process to optimize our Website or Web Pages in order to gain more visibility on Search Engines.

So if our Website or Web Pages are well optimized the chances of getting recognized by any of the Search Engines are higher. This process changes continuously and we should always be updated and follow best SEO Practices.

If your Website is optimized for Search Engines your chances of getting more traffic and getting higher ranking on Search Engines increase.

Parts of SEO

On Page SEO

In this we include all the techniques we perform on our Web Pages in order to get recognized by Search Engines so that we can rank higher on Search Engines for relevant user queries (Keywords).

Few On Page SEO Elements are –

  • Keywords
  • Titles
  • Headings
  • URLs
  • Image Alt Tags
  • User Engagement
  • Responsive Design
  • Internal Links
  • Outbond Links
  • Website Loading Time
  • Post Length

 

Off Page SEO

In this we include all the activities outside the website to make our Website or Web Page more visible to Search Engines so that we can rank higher on SERPs for our keywords.

Few Off Page SEO Techniques-

  • High-Quality Backlinks
  • Social Bookmarking
  • Social Media Shares
  • Forum Submissions
  • Link Less Mentions
  • Blog and Article Submission
  • Guest Posting
  • Question and Answers
  • Video Submission
  • Image Submission
  • Infographics Submissions
  • Documents submissions

Few things before i go ahead:-

  • Free and Paid, both kind of education is available on internet. It depends upon your ability to learn what method you choose.
  • It is all about practically doing it. Only reading some books will not help you.
  • Do not run. Understand the Basics first. SEO is steady, slow and painful process.

Here are the 5 steps I would suggest every beginner to follow in order to learn SEO?

 
Ask Google

You can learn almost everything in SEO if you have the right questions in your mind.

SEO is the process where we optimize the website for user queries (Keywords) so when a user searches for any keyword your Web Page comes up. We all know that Google is the largest Search Engine in the world.

First we need to learn how users search on Google and then we can move ahead in learning process.

For example:

If a user wants to know what are the best MBA Institutions in India. He / She will search queries like –

“Best MBA Colleges in India”

“Top MBA Institutions in India”

 

 

 

In the same if you want to learn SEO go and make use of Google and ask

“How to learn SEO?”

“What is SEO?”

 

And you will get several results start reading them and ask more questions and keep on doing it.

Google is your best teacher if you really want to learn SEO.

From “What is SEO?” to “Advance SEO” you can learn through Google. If you are a knowledge hungry person all you need is the answers of your all questions what you would probably ask to your trainer as well.

When you know how to use Google for yourself, You are completing the 1st step of your learning here because Search Engine Optimization is all about “How a user can think while searching for your services/products or similar ones”.

Acquire Basic Knowledge

A basic and robust knowledge is very necessary for beginners.

 

First learn

 

What are the Search Engines?

How do Search Engines work?

How do search Engine think when you search something?

What is crawling and what is Indexing?

What are Keywords?

What are titles?

What are Meta Descriptions?

What are H1 headings?

What are the Backlinks?

What are the types of SEO?

What are the parts of SEO?

What should you do while doing SEO?

What shouldn’t you do while doing SEO?

After knowing the answers of all questions asked above you will be having a strong and basic understanding of what is SEO.

How do i get the answers of all the questions asked above?

Oh No!

Are you still thinking how?

 

Amit Dadhich Acquire Basic Knowledge of SEOGo to Google and type the same you will get so many answers and update you knowledge.

One more thing, do not misguide yourself by acquiring short tricks.

Understand the fact that Google is regularly updating its algorithm and eventually it will find out that your work is not according to guidelines.

Build your basic knowledge, Learn about popular tools like

 

These are the easy tools you can start with and sufficient enough to give an idea about your work.

Start doing it

You can’t learn SEO without doing it.

Stop thinking to gain theoretical knowledge about SEO and start a blog to implement your learning.

How can I start a blog?

  1. Purchase a Domain
  2. Purchase a hosting
  3. Create a WordPress Blog

 

And this is done. You are all set.

Now you can implement all SEO strategies you are learning and this works as a hands on experience.

Amit Dadhich Start Doing SEOThis is the best way to learn and every person has to go through practical to have a real time experience of problems and solutions.

While doing SEO you will get the actual idea how Search Engines think and act on your published content.

You will learn where and what to do.

You will learn the basic uses of all the above mention tools.

That is why

 

 

Don’t wait ……!

Start doing it as soon as you gain basic knowledge.

Watch YouTube to solve your Problems

When you start learning SEO, after sometimes you will be getting some situations where you need to hold your head and say

Oh no!

You will say – That is something i did not learn while learning SEO.

You would have reactions similar to this while doing SEO because theory and practical both are different.

The best guide ever for beginners is the YouTube which provides you live screen for every real time problem you face in SEO.
Amit Dadhich Watch YouTube to learn Digital Marketing

The most effective learning is when, you

Listen 

See


Write

 

 

By watching YouTube you can do all three and become a master of the subject.

There are several YouTube channels helping you out in learning SEO but here is the list of some YouTube Video Channels to help you learn SEO-

Google Webmasters

Neil Patel

Brian Dean

Chase Reiner SEO

Learn through free Digital Marketing guides and Blogs available on internet.

Experience is the best teacher ever, Right ?
 
Why don’t we take advantage of other’s Experience?
 
Amit Dadhich Learn Through BloggingThere are  people who are already very experienced and skilled. They are spreading their knowledge by writing blogs. Be a regular reader of these blogs and get some insights of real time experience what they share on their blogs. 
Some of my favorite blogs that i used to read while learning are following:-
 
Some personal blogs to follow for beginners:-

There are many more blogs but these are some that i used to read when i started.

Conclusion

In this post i tried to tell you that how you can learn SEO without going to any SEO School or Academy. I know a person who is eager to learn will definitely try.

These are the processes which will automatically start pumping knowledge into you. Even professionals also use YouTube and Google to solve the real time problems.

Self learning is the best way to learn SEO ever. As you grow older in the industry you will learn through the experience and your knowledge will become more robust.

Different people have different mindsets and different thought processes. Some of the people may agree with these techniques and some of them may not be.

But I completed my work and I’ll be happy if this blog post can help somebody.

Thanks for reading the blog.

Cheers!

🙂

 
 
 


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What is Search Engine Crawling and Indexing ?

As a Digital Marketing Consultant i have seen many people struggling with this question even after spending a significant amount of time in the industry.
Well we all are going to get the answer.

If you are a blogger or a Digital Marketer you might have heard these words Crawling and Indexing.
If you are a beginner then better you read it carefully.
This is the first thing you should understand in order to learn SEO. It will give you a clear Picture of how Search Engines work.
Crawling and Indexing Digital Marketing Consultant Amit Dadhich


What is Crawling?

Google’s Spider/Crawlers (A kind of Software Google uses like Googlebot ) visit web pages to find the information. These crawlers will crawl all webpages and follow links on those pages. They go to each follow link like we do in order to gather the information and they bring data to Google’s server about those webpages.
Crawling begins with the past crawls and the sitemap given by web masters or website owners in the past. That is why we need to submit the site maps.
These Google Crawlers pay more attention to new sites, new web pages, changes in existing sites, follow links and dead links.
However we can stop crawlers from crawling some web content and pages by modifying Robots.txt file.

What is Indexing?

When we say Google Indexing, it means that Google Organizes Information what it has gathered from crawling the web pages. Depending upon Meta Tags, Titles, Keywords, Index and no-index status in Robots.txt file Google adds webpages into search results. Goolge index includes information about words and their locations. When you search something Google fetches information from this organized library.

It is the Basic information you should have while start learning SEO or Digital Marketing to get an idea how should you think while learning or adding meta tags to any website.
The advanced knowledge about Google Crawling and Indexing and Robots.txt file will be shared in one of my upcoming blogs.
My next blog post will be How to Learn SEO in 2017?
It will be a post guiding you about best practices in order to learn white hat seo in 2017.

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