How to Learn SEO in 2018? (Updated)

This article is helpful for you If !

  • You are a Businessman and trying to learn SEO
  • You are a Student and trying to learn SEO
  • You are a Knowledge seeker and trying to find out what is SEO


What is SEO?

Search Engine Optimization or SEO is the process to optimize our Website or Web Pages in order to gain more visibility on Search Engines.

So if our Website or Web Pages are well optimized the chances of getting recognized by any of the Search Engines are higher. This process changes continuously and we should always be updated and follow best SEO Practices.

If your Website is optimized for Search Engines your chances of getting more traffic and getting higher ranking on Search Engines increase.

Parts of SEO

On Page SEO

In this we include all the techniques we perform on our Web Pages in order to get recognized by Search Engines so that we can rank higher on Search Engines for relevant user queries (Keywords).

Few On Page SEO Elements are –

  • Keywords
  • Titles
  • Headings
  • URLs
  • Image Alt Tags
  • User Engagement
  • Responsive Design
  • Internal Links
  • Outbond Links
  • Website Loading Time
  • Post Length


Off Page SEO

In this we include all the activities outside the website to make our Website or Web Page more visible to Search Engines so that we can rank higher on SERPs for our keywords.

Few Off Page SEO Techniques-

  • High-Quality Backlinks
  • Social Bookmarking
  • Social Media Shares
  • Forum Submissions
  • Link Less Mentions
  • Blog and Article Submission
  • Guest Posting
  • Question and Answers
  • Video Submission
  • Image Submission
  • Infographics Submissions
  • Documents submissions

Few things before i go ahead:-

  • Free and Paid, both kind of education is available on internet. It depends upon your ability to learn what method you choose.
  • It is all about practically doing it. Only reading some books will not help you.
  • Do not run. Understand the Basics first. SEO is steady, slow and painful process.

Here are the 5 steps I would suggest every beginner to follow in order to learn SEO?

Ask Google

You can learn almost everything in SEO if you have the right questions in your mind.

SEO is the process where we optimize the website for user queries (Keywords) so when a user searches for any keyword your Web Page comes up. We all know that Google is the largest Search Engine in the world.

First we need to learn how users search on Google and then we can move ahead in learning process.

For example:

If a user wants to know what are the best MBA Institutions in India. He / She will search queries like –

“Best MBA Colleges in India”

“Top MBA Institutions in India”




In the same if you want to learn SEO go and make use of Google and ask

“How to learn SEO?”

“What is SEO?”


And you will get several results start reading them and ask more questions and keep on doing it.

Google is your best teacher if you really want to learn SEO.

From “What is SEO?” to “Advance SEO” you can learn through Google. If you are a knowledge hungry person all you need is the answers of your all questions what you would probably ask to your trainer as well.

When you know how to use Google for yourself, You are completing the 1st step of your learning here because Search Engine Optimization is all about “How a user can think while searching for your services/products or similar ones”.

Acquire Basic Knowledge

A basic and robust knowledge is very necessary for beginners.


First learn


What are the Search Engines?

How do Search Engines work?

How do search Engine think when you search something?

What is crawling and what is Indexing?

What are Keywords?

What are titles?

What are Meta Descriptions?

What are H1 headings?

What are the Backlinks?

What are the types of SEO?

What are the parts of SEO?

What should you do while doing SEO?

What shouldn’t you do while doing SEO?

After knowing the answers of all questions asked above you will be having a strong and basic understanding of what is SEO.

How do i get the answers of all the questions asked above?

Oh No!

Are you still thinking how?


Amit Dadhich Acquire Basic Knowledge of SEOGo to Google and type the same you will get so many answers and update you knowledge.

One more thing, do not misguide yourself by acquiring short tricks.

Understand the fact that Google is regularly updating its algorithm and eventually it will find out that your work is not according to guidelines.

Build your basic knowledge, Learn about popular tools like


These are the easy tools you can start with and sufficient enough to give an idea about your work.

Start doing it

You can’t learn SEO without doing it.

Stop thinking to gain theoretical knowledge about SEO and start a blog to implement your learning.

How can I start a blog?

  1. Purchase a Domain
  2. Purchase a hosting
  3. Create a WordPress Blog


And this is done. You are all set.

Now you can implement all SEO strategies you are learning and this works as a hands on experience.

Amit Dadhich Start Doing SEOThis is the best way to learn and every person has to go through practical to have a real time experience of problems and solutions.

While doing SEO you will get the actual idea how Search Engines think and act on your published content.

You will learn where and what to do.

You will learn the basic uses of all the above mention tools.

That is why



Don’t wait ……!

Start doing it as soon as you gain basic knowledge.

Watch YouTube to solve your Problems

When you start learning SEO, after sometimes you will be getting some situations where you need to hold your head and say

Oh no!

You will say – That is something i did not learn while learning SEO.

You would have reactions similar to this while doing SEO because theory and practical both are different.

The best guide ever for beginners is the YouTube which provides you live screen for every real time problem you face in SEO.
Amit Dadhich Watch YouTube to learn Digital Marketing

The most effective learning is when, you






By watching YouTube you can do all three and become a master of the subject.

There are several YouTube channels helping you out in learning SEO but here is the list of some YouTube Video Channels to help you learn SEO-

Google Webmasters

Neil Patel

Brian Dean

Chase Reiner SEO

Learn through free Digital Marketing guides and Blogs available on internet.

Experience is the best teacher ever, Right ?
Why don’t we take advantage of other’s Experience?
Amit Dadhich Learn Through BloggingThere are  people who are already very experienced and skilled. They are spreading their knowledge by writing blogs. Be a regular reader of these blogs and get some insights of real time experience what they share on their blogs. 
Some of my favorite blogs that i used to read while learning are following:-
Some personal blogs to follow for beginners:-

There are many more blogs but these are some that i used to read when i started.


In this post i tried to tell you that how you can learn SEO without going to any SEO School or Academy. I know a person who is eager to learn will definitely try.

These are the processes which will automatically start pumping knowledge into you. Even professionals also use YouTube and Google to solve the real time problems.

Self learning is the best way to learn SEO ever. As you grow older in the industry you will learn through the experience and your knowledge will become more robust.

Different people have different mindsets and different thought processes. Some of the people may agree with these techniques and some of them may not be.

But I completed my work and I’ll be happy if this blog post can help somebody.

Thanks for reading the blog.




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